Whether you’re a social media savvy solopreneur or bricks and mortar small business owner, you may have seen and heard a lot recently around the concept of ‘niching down’. Not only is there a hot debate about how to pronounce it correctly (for me, it rhymes with Quiché, for others…

What is Webflow? Webflow is a no-code, browser-based design tool that allows you to tackle every stage of a website’s design and build. …

Branding is all around us, whether it’s for a company or even an individual building a personal brand. But what about charities and non-profits? Do they need a brand strategy too? Non-profits around the world are making a difference everywhere, by fighting for real and important issues. …

What is Google My Business? Let’s start with what it’s not. Google My Business is not the same thing as your Google Business Profile. …

Who is Jete Devisser & Urban Fig Photography? From picking up her first DSLR camera as a new mum, to her first celebrity photoshoot in Maui, ten years flew by for Urban Fig Photography (UFP) founder Jete. It’s also been a while since Khula Design Studio helped Urban Fig Photography with their brand and website refresh. So we…

So you want to run your own design studio? Maybe you recently finished college, or you’ve been working in the industry a while. Perhaps you’ve been honing your skills at an established agency or freelancing, and now you’re ready to start your own company? Whatever your circumstances, running your own…

You may have a great idea for a business, a minimum viable product, and the readiness to go to market. But without the right branding, you’ll find it hard to connect your business with your target audiences, differentiate what you do from your competitors, and clearly define your brand identity…

You’ve invested in your brand. It’s clearly doing something. But what? There’s no question that a strong brand has a measurable impact on business performance. But — without getting lost in a matrix of metrics — it can be difficult for solopreneurs, as well as small and growing businesses, to quantify their branding’s return on investment. Why? Because the impact is…

Flying solo as a single-person startup can be as daunting as it is exciting. If you’ve already put together that initial startup idea, regardless of what competitive market you’re about to enter, your brand-building has already begun. But with everything else that needs doing as you go it alone, how…