Branding For Solopreneurs

Branding. It’s an odd word really. Somehow the application of a searing hot iron to a cow’s backside has become synonymous with the creation of a company’s identity.

Thinking about it though, it’s actually the perfect word for something that’s designed to be instantly recognizable, authentic, and individual.

But, while it’s easy to think that branding applies to big companies only — Nike…